Throughout worldwide history, women’s art has been given only a secondary importance. It had a certain context and was tied to gender roles established in a traditional patriarchal society. For a long time, male art, as opposed to female art, was significantly predominant, both socially and politically, as the state and society provided a dominant space for its presentation and individual self-expression. The lack of representation of women’s themes in the history of arts resulted in a kind of vacuum that needed to be filled. This project helps maintain the relevance of the cause for the sake of restoration of the male and female balance.

It should be noted that Assel’s unique biography left a vivid mark on her development into an artist. Born into a large family in Kazakhstan, Assel was the eldest child and developed a sense of empathy towards others at a young age. Although she was raised according to the traditions of her homeland and Islam, her parents provided her with an excellent education in economics, thus supporting her decision to mark her own path. Her years of studying finance in London and her passion for reading have determined her personal development in the future. Assel Sargaskayeva asserts that, regardless of gender, a human being is a project that consists of properly defined goals, accomplished deeds and choices made. Volition and pursuit of freedom are the key helpers on our way to success. One decides for oneself whether to be happy and whether one can create their own happiness. The synthesis of these principles and the strength of mind represents the life stance of the artist who has elected to use fine art to pursue her mission of inspiring women to achieve their goals and desires. According to Assel, a woman should not be identified with gender role alone, albeit it holds an important place in her life. The artist is placing focus on the human being’s fundamental interest in the essence of the surrounding world, their place in the spiritual field, and their desire to grasp the basis of the universe and understand the purpose of their existence and ways to realize their creative potential. Assel conveys that a woman can exist independently while realizing all the pressure from male predominance. It’s only in her proactive approach to life that a woman can find her transcendence, realize her own potential, be happy, and achieve her goals. By asserting her rights and becoming economically independent, a woman grows into a personality and gets to know herself.